Advert planning - The brief & notes

Introduction

This blogpost will show the information on our brief for our advert and present some scanned images of notes that we wrote for ideas.

The brief

A new fashion chain has opened and is aimed at 16-23 year olds. They sell a variety of clothing (similar to BANK). The sell hip brands that the edgy fashion conscious want to wear. In response to this, you are to create a one minute advert aimed at the above.

You will be researching current stores/brands and look at what adverts there are currently. Write about what techniques are used, etc... Then begin on the following:
- Mind map of ideas
- Researching existing adverts
- Gathering information and ideas

Scanned images

Overall analysis of fashion adverts:

Brief notes on advert ideas:

Notes for analysis of existing adverts:

Notes for analysis of existing adverts 2:

Mind map of overall adverts: