Seasonality

Introduction:

In this blogpost, I am going to be talking about the seasonality of adverts. Seasonality means what type of adverts we see at certain times of the year based on festivals and seasons on the culture and weather of a country.

Questions:

1. What months do you think viewing figures will be the highest and why?

September - November because of the colder months, more people are opting to stay in, which means viewing figures are higher. This means that it is more expensive for adverts to be presented at this time as there are more in demand and for the build-up Christmas makes it more effective.

2. How much television daily do people watch on average in the winter?

Approximately 4 hours and 2 minutes.

3. Which months do you think will have the lowest viewing figure and why?

June to August because of the summer time, more people are out and about and less people are watching TV.

4. complete the following table for each month, stating what you think the season event could be, and what products are more likely to be advertised and sold in that month.

Month	Seasonal event	Products advertised
January	New Years	diets, health, warmth, sales, medicine for flu
February	Valentines	flowers, chocolates, gifts, teddies
March	Build up to Easter	chocolate eggs, bunnies, cards
April	Easter	chocolate eggs, bunnies, cards
May	bank holidays	DIY equipment, spring cleaning products, alcohol adverts, short break adverts
June	Summer sales	clothing, shoes, holidays, drinks, ice cream, gardening material, BBQ
July	Summer/holidays	holiday packages and activities, ice cream, tourist spots, hay fever medicine
August	Summer/holidays	holiday packages and activities, ice cream, tourist spots, hay fever medicine
September	Back to school	uniforms and stationary, sporting equipment, back to school and work products
October	Halloween	fancy dress, alcohol, chocolates and treats for trick and treating
November	Bonfire night	fireworks, build up products for Christmas
December	Christmas	Food, technology, presents and gifts, Christmas products