Big Question: Can advertisers say what they want?

Introduction

In this blog post, I am going to analyse four different advertisements, which have been criticized on the comments and claims they have made. There will be two adverts that are from the past which will be analysed in a spider diagram and two adverts that are current which will be videos taken from the ASA agency website, which will be analysed on prezi.

The ASA

"The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements." (1)

Past advertisements

Reflecting upon this advert, I think that the advert has used the correct strategies in enticing the appropriate target market and to say what message they wished to convey, but the message is misleading and would not be appropriate or fall into guidelines in present times because of misleading opinions and no facts to back it up.

My view on reflecting upon this advert is that the advert is so wrong and misleading if it was to be presented in present times because the facts are wrong, the opinions are wrong, the target audience that they are appealing to is wrong, etc. Although during this time, people were unaware on the facts of smoking, the advert is deemed inappropriate as it is sending out the wrong message to the public.

Bibliography

http://www.asa.org.uk/News-resources/School-parent-resources.aspx (26/11/2012)