Introduction
In this blog post, I will expand on our group work ideas on how to advertise for the ASA. I am going to lightly analyse and reflect on two existing ASA advertisements by answering three questions. The questions are;
In this blog post, I will expand on our group work ideas on how to advertise for the ASA. I am going to lightly analyse and reflect on two existing ASA advertisements by answering three questions. The questions are;
·
What do they tell
us about the work of the ASA?
·
How effective are
they?
·
Could they be
more effective in reaching young people?
Looking at existing adverts
"Their purpose is to inform
us about the role of the ASA, the audience is the general public and the
language and style are simple, clear and direct"
What
do they tell us about the work of the ASA?
Reflecting on the analysis of the
ASA advert, the message that the advert is portraying is that they are the
"behind the scenes" police or authority of advertisements. So by
creating a basic advert which does not get misjudged for a advert promoting a
product or service, this advert informs the public that they are here to help
sort out any issues simply and easily.
The advert does not have great
graphics and colours as it is made to just help reassure the public that
somebody is here to help with issues, it does not need to grab the attention of
consumers as its main remit is not to make a profit, but to help get justice.
How
effective are they?
I personally feel that the advert
is very effective in the simple message that it is trying to portray, but it needs
more information on the company as people may not be familiar with the company
and pay blind attention to it. Also if it had more use of colours, it may
entice people to read the advert.
Could
they be more effective in reaching young people?
Our idea for creating an
alternative advert for the ASA contains the purpose on informing the public of
the ASA, but our main intended audience is young people, so we need to consider
styles, language, place, position, design, etc.
Our TV advert idea for the ASA is
mainly having a celebrity to endorse the company. This celebrity needs to be
well-known and recognised by the target audience, but must have a good
reputation to help uphold the values of the company.
An example of a celebrity would
be a good character from Hollyoaks (as it is a teenage soap) or a reputable
presenter e.g. Dermot from X-factor or Barney from Blue Peter. Another good
celebrity to use may be Adam Deacon, as he is known as the "voice of the
youth", but he may cause criticisms due to his entertainment history.
The celebrity would provide the
information by directly talking to the audience in a "slang/informal"
method to help relate to the audience as well as create a comedic theme to the
audience for engagement.
The colours that are to be used
are street/urban colours like browns, red, blue, greens but the logo and
information scattered in the advert are to be of the corporate red colour to
help represent the company. The font that this information will be shown will
be in graffiti writing, but it will be basic/clear graffiti as it may create
struggle to read it.
The advert will also include
contact details of the company as well as the use of social networking sites
like Facebook and Twitter to help use the same medium of communication for the
youth generation.
Bibliography
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