Task 4

For this lesson I will be writing about what 'Psychographics' is what it is used for. every advertisement researcher looks at who the advert is aimed at and what age group such as gender and ages 10 - 15. So researchers make advert after collecting the information they need in order to make the advert for the product or service.

Research method

Men 16-34

· Men in this age group are harder to reach through the use of television. Men aged 16-34 are less likely to watch TV to women this is because women have more free time in order for them to watch TV.

· Nearly 60% of men in this age group are more likely to be single which means that watching TV isn't the main priority as they would be out drinking with their friends and partying.

· Although men are the lightest viewing audience they are the most profitable this is because they are to be watching TV late night which would then get their attention.

Men ABC1

· men are likely to be living with someone or married

· business men- career minded

· read newspaper- media

· more likely to have digital TV

Men C2DE

· more likely to be foot loose

· unemployed for looking for jobs

· TV is all thy watch

· loads of technology

· chances their viewing

· half time on football matches

Men 55+

· coming up to retirement

· more likely to be watching TV

· 25% of them, it's their favourite TV past time and over half like to have a digital TV. Nearly 70% of them have digital TV. they are more likely to watch ITV1 or history channel

· at this age they like to watch game shows such as count down

· Over half of men 55+ like to listen to radio daily are big consumers on newspapers.